“In Web We Trust”: The Power of Free Technology in Challenging Times
These are challenging times for the U.S. and global economy. It is a very real, serious problem that affects people from all walks of life, from Wall Street to Main Street. Thank goodness, though, for technology.
While U.S. lawmakers hunker down to pass a bill that will rescue a fledgling financial sector, it’s interesting to take a step back and see how the web helps us in small, but real ways during these challenging times. As a leading provider of web services ourselves, we’d like to highlight how the web helps people do fun and productive things, saving valuable bucks in the process. Here’s a few ways:
Groove for Less
Just because times are tough, you can still get your groove on. Services like Pandora or Simplify let you stream tunes from the web or your own music library for free so the music never has to stop. Rock on, as you were.
Share Funny Moments & Keep in Touch
Whether you need to put longer hours in the office, can’t travel as much or want to save on postage, it doesn’t take much to keep in touch with friends and family wherever they are. Take some pictures with your trusty digital camera or your cell phone and share them. You can easily store them online for free (and back up precious memories in the process) and e-mail direct links to your photos to anyone (without worrying that they’ll get bounced back) using Box.net.
Need to tweak those photos? You don’t need to buy fancy, costly photo editing programs. Just use free web-based services like Picnik. They have all the editing tools most people need, and you never have to leave your browser in the process.
Going over that text limit? Keep everyone in the know using something like Twitter. Hey, those text messages can add up pretty quickly!
And of course, you can share photos and stay in touch with Facebook. Create albums and update the “what are you doing” status on your profile to your heart’s content.
Get Work Done, without Expensive Software
It’s tough to get along without a modern, reliable software suite for doing word processing, presentations, spreadsheets and all that good stuff. The good news is that you don’t have to run out and buy the latest packaged software suite that’ll cost you at least $120 and change. Free web services like Zoho and ThinkFree let you view, create and edit productivity files for home, school and work. And of course, Box.net lets you share them easily, for free.
Collaborate with Colleagues, sans the Airfare and Extra Check-In Fees
Nothing beats working with people face to face. But with gas prices that won’t go down anytime soon and airlines charging you for even thinking about them (okay, that’s just a joke), there are lots of great services for doing presentations and online meetings complete with slideshows, audio and even video, all without leaving your desk. WebEx, for example, has won over lots of customers for its simplicity and flexibility. While it might be fun to travel, rack up those frequent flier miles and bounce ideas with your co-workers in London in person, you can do it for a lot less with the web.
You might want to take a look at a free web service from EchoSign, which lets you send, approve and sign contracts electronically. Save money, save paper and be green! You can’t lose.
And of course, if you’re working on a project with co-workers across the country, Box.net helps you share and collaborate on just about any file easily, tracking versions to make sure everyone is on the same page.
Buy Less Expensive “Netbook” Computers
Sometimes a computer upgrade can’t wait. You need one for work and play, no matter what. The power of web-based applications and file storage/sharing services has given birth to a whole new class of inexpensive, but powerful computers in the form of “netbooks.” Everyone from Dell to HP to Asus have introduced models for as little as $349, which are all designed to tap into the web. Since you can store files online and use them in rich, free web-based applications, these computers don’t have to have the most powerful processors or large local hard drives. You can stay connected, work and play, all for less.
Keep Those Finances in Line
Times like these also call for smart money management and - you guessed it - you don’t need to spend a dime on great software to help you keep track of your finances. A great service called Mint provides powerful tools for setting budgets, tracking investments, reducing debt and helping you realize other ways to save your money.
Have Your Own Suggestions?
Of course, this is a partial list. There are tons of ways the web and good, free technology can help people save money and keep on keepin’ on. If you have other ways, feel free to post a friendly, helpful comment below.
Don’t Forget to Smile
In the meantime, don’t forget to smile, laugh and recognize the joys of life everywhere. Need some affordable laughs? Check out free clips online of The Colbert Report. Some of my personal favorites include watching Stephen Colbert get bad advice from Gorlock his alien financial advisor. There’s also that time he suspended his show in light of our financial crisis, only to “suspend the suspension” moments later.
No matter what, the show must go on, right?


